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中小型旅行社企业创新力培育措施初探
Measures of Cultivating Innovation Ability of Small and Medium Travel Agencies
  
DOI:
中文关键词:  培育;创新力;创新精神;措施
英文关键词:cultivate; innovation power; innovation spirit; measures
基金项目:
作者单位
朱龙凤 中山火炬职业技术学院教务处 
朱金凤 金田中心小学 
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中文摘要:
      本文首先简要阐述了中国中小型旅行社企业的特征及存在的问题,提出创新是中小型旅行社持续发展的关键因素之一,而要创新首先要培育企业创新力,要通过实施营造创新文化氛围、培育创新市场环境、培养企业领导者的创新意识、建立有效的激励机制、构建学习型企业等外部措施与内部措施,提高企业创新力。
英文摘要:
      This paper briefly describes the characteristics and existing problems of the small and medium travel agencies. The author puts forward that innovation is the one of the key factors to keep sustainable development of the small and medium travel agencies. So cultivating innovation ability is the first step of business innovation. The enterprises can take external and internal measures to promote innovation, such as creating innovative culture atmosphere, cultivating innovation market environment, cultivating innovative awareness of enterprises leaders, establishing an effective incentive mechanism and so on.
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